We are an applied R&D lab focused on evolving how the world make strategic decisions in the digital age. We build systems that define how humans and AI think, coordinate, share context, make decisions, and divide work together. Read more ↗
Unlike operational decisions (which can often be automated) or analytical decisions (which can be optimized), strategic decisions require uniquely human capacities: imagination, understanding of context and culture, and the ability to navigate ambiguity. Traditional tools either oversimplify the process or become too specialized to adapt.
The question is not whether AI can replace strategic thinking; it can't. The question is: how do we design systems that make human strategic intelligence more powerful?
Check out our previous research on strategic thinking ↗
We conduct fundamental research into the "Division of Labor", identifying where human imagination must lead, and where AI-driven computation should support. Click to learn more!
We design proprietary diagnostic tools on validated cognitive psychology frameworks to capture individual decision-making styles and judgment patterns. Click to learn more!
We are listed in Digital Planning Directory and apply our knowledge to urban planning cases where complex spatial data and stakeholder perspectives must converge into actionable strategic decisions under real-world constraints. Click to learn more!
We study how "Signal-to-Insight" happens. We test how spatial data, 3D environments, and "visualized stories" outperform traditional text-heavy reports in high-stakes environments. Click to learn more!
We are building A multi-modal workspace that synthesizes fragmented data into the optimal visual context, from narrative animation to 3D space, to accelerate collective strategic insight. Click to learn more!
Once validated in the complexity of city planning, the "Engine" is applied to organizational budgeting, facility expansion, and global strategic policy.
Why Applying Factory Logic to Knowledge Work Is Making Your Team Less Productive
On data, analyzing experience, and knowledge in strategic decision making
They are costing us more than we think!
Why the debate between optimism and critique misses the real question.
Planning is a form of persuasive storytelling, But is storytelling just about communication?
The future of narrative research isn't about creating better forms, it's about understanding the forms that already exist within stories.
Can machines be creative? And what does this mean for the future of social science?
Why human cognition, rational approaches and scientific methods became so popular in the 1950s?
What we call urban planning today was once about creating; creating novel urban experiences, new lifestyles, or perhaps completely new cities and neighbourhoods
we delve into the report Simon published along with Newell and Shaw on the processes of creative thinking.